Sports brands and their Mobile game plan…

Mobile Monday aftermath, a panel with several speakers from organizations such as MLB… talking about what their plan is for mobility and mobile apps.

Key points made:

  • Users mainly use their cell phones when bored.
  • Users look to get content in the LEAST amount of clicks.
  • Users usually use sports apps to gain quick game scores.
  • Text messaging is the predominant use of cell phones currently in the US.

What had struck me though, is that a member of the audience asked a question about Wi-Fi being implemented in the technology of these phones… and they simply responded by saying general carriers (e.g. Verizon, Sprint, Cingular, etc) will dominate for at least the next 5 years. Yet the main complaining was that standards haven’t been implemented for cell phone interface.

Way I see it, standards will never come about if these rabid companies keep going with their greedy competition. Somebody needs to check up on them big time. The market for cell phones is diverse, but very unfriendly.

They also need to remember that Wi-Fi will dominate the market eventually, and it’s all about timing. As anybody can see, AT&T decided to go with the flow as they made a partnership with Apple for the iPhone (which was also a hot topic at the meeting). You either follow these technologies… or get left behind. Ignoring Wi-Fi’s presence in the mobile space will leave a dent in many companies to come, and it’s slowing down our potential growth.


~ by exinor on July 31, 2007.

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